Nothing lost in translation

I was at lunch yesterday, and after reading the beverage list, I imagined the following, circa 1948:

To: Marketing team
From: Management

While we applaud your "truth in advertising" approach, we think it is time to consider naming the final item on our Beverage list something a little more appealing to consumers. We suggest something that reflects the outdoors, as well as something that will keep drinkers from focusing on the awful, awful flavor. See if "Mountain Dew" is available.

And thus, a legend was born...